Highly creative persons are no more magicians than they can levitate or raise the dead at will. Occasionally there will be overlap; a practitioner of magic will also be a highly creative professional in another unrelated realm. This is the exception rather than the rule.
Yet when you think about it, is it really a big asset for a self-proclaimed wizard to be talented at making shit up with ease? It might actually be a strong negative, like a “creative and whimsical” brain surgeon. It helps arm those who claim magic is deceit, or the product of an overactive imagination.
I blame Walt Disney, who helped popularize the notion that magic and the imagination were the same thing. There is too much conflation, and too much redefinition; and it is making clean research difficult. Magic is not a metaphor for something else. It is what it always has been; the mortal production of marvels by spiritual means.